MARKETING STRATEGIES IN THE FACE OF PANDEMIC IMPACTS COVID-19 ON SUHERI CHIPS

The results of the study on swot matrix combination formulation analysis (strenght, weakness, opportunity, and threat), Suheri Chip Aneka Rasa marketing strategy based SO that has highest value 5.54, WO 2.80, ST 3.29, WT 0.55. Judging from cartesius diagram SWOT analysis, it is known Suheri's efforts in I Growth (SO Strategy), a very profitable position. Then can be done use (Strenght to take advantage existing Opportunities) Is utilizing raw materials improving quality products by using so consumers continue loyal buy with large quantities, always maintain consumer confidence increase number employees order production, modern production tools provide orders amount demanded.